NEW YEAR’S BEOPHORIA
TV, OOH, Radio, DISPLAY
With the New Year’s campaign for the BEO Shopping Center, we managed to turn the holiday euphoria into BEOphoria, a stress-free shopping.
Our satisfied clients and visitors of BEO SC were especially happy about the New Year’s festivities, but the main character of the New Year’s campaign found it a little harder to handle all this euphoria. BEO Santa Claus, the popular young actor Milan Marić, loves his job, but he was so busy that he couldn’t sit down ALL DAY LONG. And for a second, between delivering gifts, HE TOOK A BREAK and GRABBED A BITE and everyone in the BEO shopping center wore masks and kept their distance, so he FELT ALL RIGHT.
From the point of view of Santa Claus and with this New Year’s campaign, we managed to enable the target group to identify themselves with our story and present the holiday euphoria in a witty and interesting way.