OOH, Display, Social Networks, POSM
School embarrassments are something we all remember – fondly or with dread. When our client communicated their desire to develop a campaign for the Back to School period, we decided to focus on these embarrassments as a lasting schooltime memory. We adapted the global Snickers slogan, created a campaign mascot, put together a Facebook competition where we received more than 1000 applications, placed witty and distinctive posts. The campaign was joined by popular YouTubers who made some very interesting and highly viewed video clips of themselves telling about their school embarrassments. A Chatbot named Živ blam (‘The Living Embarrassment’) was a particular success story of this campaign, with its original and witty communication with the fans.