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Client

Mars

Brand

Orbit

Campaign title

BUY ORBIT AND WIN

Media

TVC, radio, OOH, Display, Bus Branding, Social networks

Year

2018

Markets

Serbia, Albania, North Macedonia, Montenegro, and Kosovo

Idea

Within the framework of Orbit’s ‘Time to Shine’ global campaign, we developed a contest and set it up in five markets. Signing up via text message or Viber ChatBot was the distinctive element of the contest that facilitated the process and attracted a high turnout of participants.