IKEA NIGHT CLUB
Event, Display, Social networks, Radio, Guerilla
Serbia, Croatia, Romania
The Festival of Good Sleep was initiated under the name IKEA Night Club in Serbia, Croatia, and Romania. Together with the client, we worked on content development for the entire 12 days of the festival, put together festival activities in all three countries (4 stores in total) and created a campaign for the festival which was placed online, in social networks and via radio. Our guerrilla activity was particularly distinctive. People in pajamas carried messages about the importance of a good night’s sleep and slept on busy locations in Belgrade and Zagreb. The performance was highly noticed and communicated in the media.