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Client

IKEA

Campaign title

MAKE YOUR SLAVA THE TALK OF THE TOWN

Media

Display, Social Networks

Year

2018

Idea

The ‘slava season’ is an opportunity for IKEA to get closer to consumers in our country, to show how its palette is convenient, affordable and intended for the general public. The client requested that the campaign should include as many products crucial for the ‘slava season’ – e.g. Food preparation and serving and house guest accommodation – as possible. The idea was that IKEA products give first-person testimonials of their slava experience, under the distinctive and incentivizing slogan “Make your slava the talk of the town”. On the one hand, we demonstrated the convenience and affordability of IKEA products and on the other – through our witty and relevant copies – we brought the IKEA brand closer to consumers.

In total, we developed and created more than 20 different solutions that were placed through IKEA’s Facebook and Instagram pages.