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CLIENT

IKEA

CAMPAIGN NAME

IKEA FESTIVAL 2021

mediji

EVENT, SOCIAL MEDIA

YEAR

2021

MARKETS

SERBIA, CROATIA, ROMANIA, UKRAINE, SLOVENIA

Idea

We organized IKEA festival titled Open the door to a better life, in as many as 5 countries at the same time: Serbia, Croatia, Romania, Ukraine and Slovenia.

The festival lasted for 24 hours in IKEA department stores and online. We created content for our market and adapted activities and workshops for other countries. Tips from IKEA experts and performances were available online, and as for the visitors who wanted to go through the experience of the IKEA festival in person, a part of the workshops was organized in department stores. In addition to watching movies and enjoying Swedish snacks, visitors were able to participate in various workshops with IKEA experts in the field of cooking, garden decoration, drawing … Also, we Opened the door to a better life through social media, and you can see how!