Pedigree and Whiskas
ETERNAL DERBY: CATS OR DOGS
OOH, Web, Display, Social Networks, POSM
Everyone has heard of the decade-long rivalries between Red Star FC and Partizan FC, the Beatles and the Stones, Rihanna and Beyonce, but one rivalry dates back much more than all of these. Dogs and cats have been vying for our affection for centuries. Thanks to Pedigree and Whiskas brands and our agency, we were finally able to do a roll call and to support a donation of 22,000 meals for abandoned animals.Apart from the name, idea and campaign solution, we developed and created the voting website which also served as a support and explained the campaign.