BEO SHOPPING CENTRE
BEO BIRTHDAY CARNIVAL
OOH, SOCIAL MEDIA, RADIO
We had the most inspirational task, to come up with the idea for how to celebrate the second birthday of BEO SC, that the whole city would buzz about!!! We’ve decided to honor passionate shopping lovers with a carnival of fun, football, coffee, music, dance, and the most valuable gift, a trip to RIO for two!
The goal of the campaign was to provide existing users of the BEO shopping centre with a new experience as well to motivate new users to discover everything that BEO has to offer. Also, through the campaign, clearly differentiate the BEO brand in relation to the competition, through innovative communication solutions, and within BTL activities during the one month of the campaign.
During icy February when we were preparing the campaign our goal was to warm up the hearts of BEO shopping centre visitors with a creative concept! See below how much fun they had this summer.