IN THE COMPANY OF CHAMPIONS
TVC, Website, Display, Social Networks, PR, Influencer marketing, POSM
The task was to enhance the image of the Beko brand as a premium partner of Barcelona FC. The focus was on digital communication via a Facebook page, digital display, and dedicated website, but we also created a TVC that was placed on sports and national channels. The lead activation of the campaign was a competition featuring the main prize – traveling to the FC Barcelona match. We also developed many side activations that drew a lot of attention from the fans and additionally familiarized them with the Beko brand and products.