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Client

Beko

Campaign title

IN THE COMPANY OF CHAMPIONS

Media

TVC, Website, Display, Social Networks, PR, Influencer marketing, POSM

Year

2017

Idea

The task was to enhance the image of the Beko brand as a premium partner of Barcelona FC. The focus was on digital communication via a Facebook page, digital display, and dedicated website, but we also created a TVC that was placed on sports and national channels. The lead activation of the campaign was a competition featuring the main prize – traveling to the FC Barcelona match. We also developed many side activations that drew a lot of attention from the fans and additionally familiarized them with the Beko brand and products.