CLIENT
BALKAN BET
CAMPAIGN NAME
WHY DO YOU SAY BETTING SHOP WHEN YOU MEAN BALKAN BET
mediA
TV, DISPLAY, OOH, RADIO, SOCIAL MEDIA
YEAR
2021
MARKETS
SERBIA
Idea
Our mission was, to put it in terms of social media: Tell us that Balkan Bet is much more than just a betting shop, without telling us that Balkan Bet is much more than just a betting shop.
First-rate coffee, wide variety of drinks, juicy burgers, the ambience, the people gathering there… are all the things making Balkan Bet stand out from the competition. We have decided to display them – on our platform “Why do you say betting shop when you mean Balkan Bet?” we have demonstrated the exclusivity and high quality of all the aspects listed above.
We have used the deeply rooted associations that each of these products have for us as a society, and created a new Balkan Bet association, as a place that truly is much more than just a betting shop.