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CLIENT

BALKAN BET

CAMPAIGN NAME

GUESS THE PAIRS AND WIN THOUSAND EUROS

MEDIJI

TV, DISPLAY, OOH, Radio, Social Networks

MARKETS

Serbia

YEAR

2021

IDEA

Balkan bet awards a lucky person who manages to guess the biggest number of sports pairs, but it seems we have misunderstood something, so we shot at love couples instead.

Actually, Andrija Milosevic, Hristina Popovic and Vladimir Kovacevic shot at each other. Each of them, romantically inspired by their partner, would get a yellow balloon, full of thick and sticky pudding, right into their head.

The visual symbol of the campaign – a characteristic yellow stain dominated across billboards, display ads and social networks, and the distinct slogan: Guess the pairs and win a thousand euros!  stuck in the minds of a wide betting population.

They just had to remember one thing: you only need to guess sports pairs, not throw balloons at love couples.