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Client

Mars

brand

Maltesers

Campaign title

TRY IT. IT’S LIGHT.

Media

OOH, Display, Social Networks, POSM

Year

2019

Idea

Maltesers chocolate balls entered our market for the first time. This is why the launch campaign had to be distinctive and clear so that the brand can stand out and so everyone knows what the product is all about. Based on the global slogan ‘The lighter way to enjoy chocolate’, we developed the product launch slogan “Try it. It’s light”, while we accented the qualities of the new product with distinctive red solutions and a red balloon to symbolize lightness and gracefulness.