Juicy like you wouldn't believe

client

MARS

brand

JUICY FRUIT

campaign title

JUICY LIKE YOU WOULDN’T BELIEVE

Media

TVC, Outdoor, Display, Social Networks, POS

markets

Serbia, Albania, Kosovo, Macedonia, Montenegro

year

2019

idea

Juicy Fruit gum is back on the Balkans market and we tried to make that comeback in style.Like you wouldn’t believe!

We started from familiarising our target group, youth between the age of 13 and 25, with the brand. That is why we used their slang and abbreviations that are the preferred mode of communication among the youth, primarily on social networks. That’s where the slogan ‘Like you wouldn’t believe!’ came from, as well as out teaser campaign ŽNP (Žvaćem ne prestajem – Chewing Non-Stop) Visually appealing and attractive solutions on the predominantly yellow backdrop marked the beggining of autumn in cities throughout Serbia, Albania, Macedonia, Montenegro and Kosovo.