{"id":1644,"date":"2020-06-22T09:26:30","date_gmt":"2020-06-22T09:26:30","guid":{"rendered":"http:\/\/sivo.rs\/1000-zasto-1-beo\/"},"modified":"2020-06-22T13:59:03","modified_gmt":"2020-06-22T13:59:03","slug":"1000-whys-1-beo","status":"publish","type":"page","link":"https:\/\/sivo.rs\/en\/1000-whys-1-beo\/","title":{"rendered":"1000 why\u2019s, 1 BEO"},"content":{"rendered":"<\/p>\n<p>\n<\/p>\n<div class=\"slider-wrapper relative\" id=\"slider-74393083\" >\n    <div class=\"slider slider-nav-circle slider-nav-large slider-nav-light slider-style-normal\"\n        data-flickity-options='{\n            \"cellAlign\": \"center\",\n            \"imagesLoaded\": true,\n            \"lazyLoad\": 1,\n            \"freeScroll\": false,\n            \"wrapAround\": true,\n            \"autoPlay\": 6000,\n            \"pauseAutoPlayOnHover\" : true,\n            \"prevNextButtons\": true,\n            \"contain\" : true,\n            \"adaptiveHeight\" : true,\n            \"dragThreshold\" : 10,\n            \"percentPosition\": true,\n            \"pageDots\": true,\n            \"rightToLeft\": false,\n            \"draggable\": true,\n            \"selectedAttraction\": 0.1,\n            \"parallax\" : 0,\n            \"friction\": 0.6        }'\n        >\n        \n\n\t<section class=\"section\" id=\"section_1198602231\">\n\t\t<div class=\"bg section-bg fill bg-fill bg-loaded bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div style=\"width: 1020px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1644-1\" width=\"1020\" height=\"574\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/sivo.rs\/wp-content\/uploads\/2020\/06\/BEO-Shopping-centar-tv-reklama.mp4?_=1\" \/><a 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decoding=\"async\" width=\"1020\" height=\"592\" src=\"https:\/\/sivo.rs\/wp-content\/uploads\/2020\/06\/Beo-Shopping-Centar-City-Light-1200x900-1-1024x594.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/sivo.rs\/wp-content\/uploads\/2020\/06\/Beo-Shopping-Centar-City-Light-1200x900-1-1024x594.jpg 1024w, https:\/\/sivo.rs\/wp-content\/uploads\/2020\/06\/Beo-Shopping-Centar-City-Light-1200x900-1-300x174.jpg 300w, https:\/\/sivo.rs\/wp-content\/uploads\/2020\/06\/Beo-Shopping-Centar-City-Light-1200x900-1-768x445.jpg 768w, https:\/\/sivo.rs\/wp-content\/uploads\/2020\/06\/Beo-Shopping-Centar-City-Light-1200x900-1-500x290.jpg 500w, https:\/\/sivo.rs\/wp-content\/uploads\/2020\/06\/Beo-Shopping-Centar-City-Light-1200x900-1-800x464.jpg 800w, https:\/\/sivo.rs\/wp-content\/uploads\/2020\/06\/Beo-Shopping-Centar-City-Light-1200x900-1.jpg 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_170864326 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_400351427\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"657\" height=\"1024\" src=\"https:\/\/sivo.rs\/wp-content\/uploads\/2020\/06\/Beo-Shopping-Centar-Teaser-1200x900-1-657x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/sivo.rs\/wp-content\/uploads\/2020\/06\/Beo-Shopping-Centar-Teaser-1200x900-1-657x1024.jpg 657w, https:\/\/sivo.rs\/wp-content\/uploads\/2020\/06\/Beo-Shopping-Centar-Teaser-1200x900-1-193x300.jpg 193w, https:\/\/sivo.rs\/wp-content\/uploads\/2020\/06\/Beo-Shopping-Centar-Teaser-1200x900-1-768x1197.jpg 768w, https:\/\/sivo.rs\/wp-content\/uploads\/2020\/06\/Beo-Shopping-Centar-Teaser-1200x900-1-986x1536.jpg 986w, https:\/\/sivo.rs\/wp-content\/uploads\/2020\/06\/Beo-Shopping-Centar-Teaser-1200x900-1-500x779.jpg 500w, https:\/\/sivo.rs\/wp-content\/uploads\/2020\/06\/Beo-Shopping-Centar-Teaser-1200x900-1-800x1247.jpg 800w, https:\/\/sivo.rs\/wp-content\/uploads\/2020\/06\/Beo-Shopping-Centar-Teaser-1200x900-1.jpg 1200w\" sizes=\"auto, (max-width: 657px) 100vw, 657px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_400351427 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n     <\/div>\n\n     <div class=\"loading-spin dark large centered\"><\/div>\n\n     \t<\/div>\n\n\n<hr \/>\n<p class=\"uppercase\"><span style=\"color: #000000;\"><strong>CLIENT<\/strong><\/span><\/p>\n<p data-padding=\"5px\">CONFLUENCE <\/p>\n<p class=\"uppercase\"><span style=\"color: #000000;\"><strong>CAMPAIGN TITLE<\/strong><\/span><\/p>\n<p data-padding=\"5px\">1000 WHY&#8217;S, 1 BEO<\/p>\n<p class=\"uppercase\"><span style=\"color: #000000;\"><strong>MEDIA<\/strong><\/span><\/p>\n<p>TV, Radio, OOH, Display <\/p>\n<\/p>\n<p class=\"uppercase\"><span style=\"color: #000000;\"><strong>YEAR<\/strong><\/span><\/p>\n<p>2020<\/p>\n<p class=\"uppercase\"><span style=\"color: #000000;\"><strong>Idea<\/strong><\/span><\/p>\n<p>Campaign for opening BEO shopping mall should highlight all the advantages of this new shopping mall, and to stand out from the competition. We stood out advantages in the form of questions: \u201eWhy so big parking lot?\u201c , \u201eWhy new cinema?\u201c, \u201cWhy PEEK &#038; CLOPPENBURG?\u201d\u2026and the answers to all those questions is the campaign slogan \u201c1000 WHY\u2019S, 1 BEO\u201d<br \/>\nOOH campaign had a teaser and a reveal phase. In the teaser phase, we were asking questions and in the reveal phase, we provided answers. TVC and Radio spots, we have presented them from the angle of \u201chaters\u201d, in a funny way, for example, those people, for which, the advantages of this new shopping mall aren\u2019t important, so they are wondering and keep asking questions. So\u2026 A guy from Zemun is asking why the mall is on the other side of town, the girl with a skateboard is asking why so much parking space, the man lying in front of the TV is confused by opening a new cinema, etc.\n<\/p>\n<p>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>CLIENT CONFLUENCE CAMPAIGN TITLE 1000 WHY&#8217;S, 1 BEO MEDIA TV, Radio, OOH, Display YEAR 2020 Idea Campaign for opening BEO shopping mall should highlight all the advantages of this new shopping mall, and to stand out from the competition. We stood out advantages in the form of questions: \u201eWhy so big parking lot?\u201c , \u201eWhy&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1644","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>1000 why\u2019s, 1 BEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sivo.rs\/en\/1000-whys-1-beo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1000 why\u2019s, 1 BEO\" \/>\n<meta property=\"og:description\" content=\"CLIENT CONFLUENCE CAMPAIGN TITLE 1000 WHY&#8217;S, 1 BEO MEDIA TV, Radio, OOH, Display YEAR 2020 Idea Campaign for opening BEO shopping mall should highlight all the advantages of this new shopping mall, and to stand out from the competition. 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